Changing life with Social Media

The impacts from the presence of social media in our daily lives have been positive as well as negative.

Are you active on social media sites like Facebook, Google+, Twitter, Instagram, etc?

Probably the most important part of our social life. We are on these platform because of our friends or family members are on them and we want to be connected with them every time we want.

Researcher like to digg into human behaviour and their involvement with technology and in social media platform and here researcher says that it is little different what we thought about our social media presence. And some of the results are really eyebrow raisers.  

In essence, social media defines an array of Internet sites that enable people from all over the world to interact. This can be through discussion, photos, video and audio.

Social media definitely has an impactful presence in the lives of billions of people around the world. People are changing habits, expectations and lifestyles. Popular social media sites like facebook, twitter, and linkedIn has caused tremendous effect in social scenario for past few years. As It is a tool that we associate with at a personal level, so personal that the things you do on social networks could get you mixed up with individuals with criminal intent.

Social media has changed the lives of billions of people around the world. Its impact is a topic that is being researched extensively.

The technology has changed people’s habits, expectations, and lifestyles. Many popular social media sites — such as Facebook, Twitter, and LinkedIn — have caused tremendous social, political, and personal changes over the past few years.

Privacy concerns

Social networking has been a source of concern among privacy advocates around the world. It’s certainly true that social media sites collect and disseminate a fair amount of personal data about us.

The nature of social media requires that companies share information with others. Many parents are concerned about the security and safety of young children and teens who are active on social media sites.

We hear regular stories about exploitation of vulnerable individuals on social media sites. Platforms are taking precautions and increasing controls these days in response to consumer worries about privacy issues.

Emotional impact

The total amount of time spent on social media sites has increased among students and young adults. Research shows that spending increased time on social media sites does not lead to happiness.

Instead, tends to create sadness, boredom, and loneliness. Personal relationships are perceived differently when we depend on social media sites to share our emotions.

Addiction to social media sites leads to lack of focus among students and professional workers. A portion of the time spent on social media sites could be diverted to building real-world connections. But it’s difficult to measure the emotional impact on people who spend significant time on social media sites.

Impact on future generations

Today, young children and teens are increasingly revealing details of their personal lives on social networks. The sad reality is that the information shared on these sites will be stored forever.

Every small detail you share about yourself will be recorded and potentially accessible to future employers. Your prospective bosses could judge you based on your social media posts even before you land a face-to-face interview.

Reports have indicated that many employers are already rejecting job applicants due to social media behavior. Many parents are unaware of this issue.

Social media marketing

Today, marketing via social media influences the purchasing decisions of millions. Businesses create content that targets specific demographics. Social media networks measure and provide statistics on consumer engagement.

Any business can target its customers using criteria such as gender, location, age, and other factors. This targeted advertising model gives businesses especially powerful operating tools.

For example, LinkedIn allows businesses to target working professionals. The global presence of social media companies allows domestic and international businesses to leverage the power of sophisticated advertising models.

We are witnessing a huge change in the way we live, work, and interact with others. Social media platforms have become an integral part of the daily lives of millions of people around the globe. This trend will undoubtedly continue to create changes in our personal and social lives.

Sneaking competitors in social media platforms

On present situation on social media platform, it's utterly important to sneak out what our competitor is doing before we begin promoting our self. To sneak; means to joining a social network, scrutinizing, reading and watching competitors are doing without contributing anything yourself. It is an authentic & best plan before introducing our site. Before commencing to contribute and act it is important to observe our competitors by which we can discover the post, messages that are engaging to the customers or users. 

Initially, we have to notice our competitors on the assorted social media sites. If we want to follow or to sneak what they’re doing while not directly connecting with them or not to grasp them our observation. The important stuffs to look for without intimating them, like types of updates they post , are they posting videos/photos and links to different sites, most popular post or post getting more “likes” or “comments” and the most importantly the interval period of interaction with customers or the users on the social media site.

Observing others is however we tend to learn what acceptable behavior is in any social scenario. At first day of school we observe our school, teachers and class mates same like, after joining the organization, on the meeting mostly we observe and listen (read sneak). We don’t assume to get on stage and lead the meeting on the very first day. On starting we watch, see activities, the meeting agenda, look other members to understand the best time to settle down and start the meeting.

As we sign up on a social account and immediately we start posting updates about what we ate for breakfast? These type posts are usually considered as uninteresting and fail to start interaction with other users. After following our efficient competitors we will know that how to post interesting updates and post to engage users or customers. Try the most useful ways to engage your customers and interest our audience/users most. 

Email can be used as for marketing purpose ?

Yes, emails can be used in marketing purpose to promote your business to build up a lot of. Email marketing is direct commercial marketing to a bunch of individuals through email. In diversified sense, email marketing can be considered to be every email sending to potential customers with product or service info. Mostly, the term is employed to refer sending email messages with adds, brand awareness, request business or solicit sales or donations (It can be done to either sold-out lists or client database) and with the aim of strengthening the relation of a merchandiser with clients (current or previous) and to encourage customer to be involved with businesses to create loyalty & trust. On the opposite hand client additionally may send suggestions or complains through this medium.

Companies send email messages to users or customers with the purpose of convincing previous or current customers and getting new customers. This facilitates to both the seller and buyer to avoid wasting time, drop down establishment & other costs as email marketing is comparatively cheaper and faster than traditional mails as, traditional mail campaigns for producing the artwork, printing, addressing and mailing mainly cause of high cost and time requirement.

At the same time proper email marketing is an exact return on investment can be followed and has proven to be high. It is often noted as second only to search marketing as the most effective online marketing strategies. And through this companies or advertisers can reach excessive numbers of email users who have consented to receive email on subjects to their interest. On compared to standard email, direct email marketing produces higher response rate and higher average order value for e-commerce businesses.

Email is popular with digital marketers, rising an estimated 15% in 2009 to £ 292m in the UK.

Email promoting is completed through 2 specific ways:

One, through “transactional emails” typically based on a customer’s action with business, and to get qualified in these communications as transactional or relationship messages, the primary purpose should be "to facilitate, complete, or ensure a commercial transactions that the recipient has previously in agreement to enter into with the sender", along with a number of other slender definitions of transactional electronic messaging. The importance of transactional email is to convey information regarding the actions from sender to receiver. But, due to its high open rates (51.3% compared to 36.6% for email newsletters) transactional emails are an opportunity to employ clients; to propose or prolong the email relationship with subscribers and customers and to anticipate and answer questions or to cross-sell or up-sell products or services.

And second, through “Direct emails “hitches based marketing, involves sending an email entirely to communicate with customers with a promotional messages; as an example, an announcement on special offer/a catalog of products. Usually, companies’ collects of client list with prospect email addresses to send direct promotional messages to, or they can additionally rent a listing of email addresses from service providers for safe email marketing.