Yes, emails can be used in marketing purpose to promote your business to build up a lot of. Email marketing is direct commercial marketing to a bunch of individuals through email. In diversified sense, email marketing can be considered to be every email sending to potential customers with product or service info. Mostly, the term is employed to refer sending email messages with adds, brand awareness, request business or solicit sales or donations (It can be done to either sold-out lists or client database) and with the aim of strengthening the relation of a merchandiser with clients (current or previous) and to encourage customer to be involved with businesses to create loyalty & trust. On the opposite hand client additionally may send suggestions or complains through this medium.
Companies send email messages to users or customers with the purpose of convincing previous or current customers and getting new customers. This facilitates to both the seller and buyer to avoid wasting time, drop down establishment & other costs as email marketing is comparatively cheaper and faster than traditional mails as, traditional mail campaigns for producing the artwork, printing, addressing and mailing mainly cause of high cost and time requirement.
At the same time proper email marketing is an exact return on investment can be followed and has proven to be high. It is often noted as second only to search marketing as the most effective online marketing strategies. And through this companies or advertisers can reach excessive numbers of email users who have consented to receive email on subjects to their interest. On compared to standard email, direct email marketing produces higher response rate and higher average order value for e-commerce businesses.
Email is popular with digital marketers, rising an estimated 15% in 2009 to £ 292m in the UK.
Email promoting is completed through 2 specific ways:
One, through “transactional emails” typically based on a customer’s action with business, and to get qualified in these communications as transactional or relationship messages, the primary purpose should be "to facilitate, complete, or ensure a commercial transactions that the recipient has previously in agreement to enter into with the sender", along with a number of other slender definitions of transactional electronic messaging. The importance of transactional email is to convey information regarding the actions from sender to receiver. But, due to its high open rates (51.3% compared to 36.6% for email newsletters) transactional emails are an opportunity to employ clients; to propose or prolong the email relationship with subscribers and customers and to anticipate and answer questions or to cross-sell or up-sell products or services.
And second, through “Direct emails “hitches based marketing, involves sending an email entirely to communicate with customers with a promotional messages; as an example, an announcement on special offer/a catalog of products. Usually, companies’ collects of client list with prospect email addresses to send direct promotional messages to, or they can additionally rent a listing of email addresses from service providers for safe email marketing.